A decision tool for real estate tours
Walk a property once. Come away with a brief.
Soglio turns a walkthrough (what you say, what the camera sees) into a structured, evidence-cited brief you can read, compare, and share.
Tour. Analyze. Decide.
At a glance
- Name
- Soglio (SOHL-yoh), Italian for the seat of decision; also a refined alpine village in the Swiss Alps.
- Category
- Real-estate decision tool. Capture, analysis, and comparison for property tours.
- What it does
- Records a property tour on your phone and produces a written brief (summary, ranked concerns, a fit score, and what the tour didn't cover) with every finding tied to the moment it came from.
- Who it's for
- Homebuyers, real-estate investors, and the agents working with them.
- Platforms
- iOS app for capture; web at soglio.app for review, comparison, and sharing.
- Pricing
- Two properties free, then about $2.50 a property in small bundles. No subscription.
- Availability
- Invite-based early access, iOS first.
- Not
- An inspection, appraisal, or listing search. A decision aid that steps back and lets the user decide.
What it is
The step between the showing and the offer.
Most tools help you find a house or close on one. Soglio works in the gap between: the walkthrough itself, and the decision that follows. You walk a property with your phone recording; Soglio captures the video, your narration, and the photos you take, then writes a brief you can actually decide from. It is built for people who tour more homes than they can keep straight, and it is deliberately not a browse-and-compare-listings product.
Who it's for
Buyers
Walk fewer houses, decide faster.
After the fourth showing they blur together. Soglio keeps each one distinct: what you saw, what you said, what it costs to fix.
Investors
Underwrite the property.
Condition drives the number. The walk becomes line items (panel, roof, HVAC age) and the math inverts into the rent a deal requires.
Agents
A brief a client can share.
Send a read-only link minutes after the showing, under your own brand if you want. No account needed on their end.
How it works
Three steps. Nothing to write down.
Tour
Start recording and walk the property at a normal pace. Say what you notice; snap a photo of anything worth remembering. Video, narration, and photos capture together in one pass. Anyone you invite can follow the tour live and talk back.
Analyze
Soglio transcribes the narration and analyzes the video, then writes the brief: a two-minute summary, concerns ranked by severity, what the camera flagged but no one confirmed, and what the tour didn't cover. Every claim carries its evidence: a clip or a photo, one tap away.
Decide
Ask questions across the houses you've toured, grounded in your own briefs. Line them up in a numbers-forward matrix. Share a clean brief by link, export a PDF, and correct anything the analysis got wrong.
What makes it different
- Evidence, not assertion.Every finding links to the moment it came from: a timestamped clip or the photo taken. A brief you can check, not just trust.
- Honest about gaps.A “Not covered on this tour” section names what the walk missed, so the brief tells you what to verify rather than implying it saw everything.
- Shows, doesn't score.The map draws FEMA flood zones, EPA Superfund sites, transmission lines, and active rail where they are, and measures distance only to places the user names. Soglio never scores neighborhoods or characterizes places. That is a deliberate fair-housing line, not a missing feature.
- A score you can argue with.One number, zero to ten, calibrated across the houses in a search, with a line explaining where each house stands and, when the buyer stated their must-haves, how it fits them.
- Correctable.The user is the decider. Fix a finding or rewrite part of a brief and it revises itself; the analysis learns from the correction.
Brand
- Spine
- Calm, considered, quietly confident. Like a really good buyer's agent who has seen 400 deals.
- Tagline
- Tour. Analyze. Decide. Always with periods; the periods are load-bearing.
- Position
- Not a listings-search competitor. Soglio operates one step later in the workflow: during and after the tour, not before it.
Voice: three principles
Plainspoken, not punchy.
No marketing flourishes, no exclamation points, no emoji in product copy.
Specific, not hedged.
State the number, name the trade-off. Lead with the noun, not the adjective.
“Strong on lot size. Two conditions keep it off an 8,” not “a great lot with a couple of issues.”
The user is the decider.
Soglio analyzes, then steps back. It never oversells its own certainty.
Visual identity
Palette
Alpine and restrained. Roughly 70% Cream and Snow, 25% Slate type, a little Stone, and Ember used at most once or twice on a screen.
- Typography
- Inter throughout (Helvetica Neue the accepted alternate). Light weight for score numbers, Medium for headlines and the wordmark. A tight scale: Display 64, H1 40, H2 28, body 14, caption 11 uppercase and tracked.
- Wordmark & mark
- Lowercase “soglio”, always. The mark is a slate tile carrying a cream lowercase “s” with a single ember dot at its lower-left. The tile’s corner is the only place the brand rounds past its usual squared edges.
- Motif
- Concentric topographic arcs: a peak seen from above, the shape behind the hero above. A recurring background device, never foreground.
- Surfaces
- Snow cards on Cream, separated by half-pixel Bone hairlines. No drop shadows. Squared corners, four pixels or less.
What Soglio is not
A Soglio brief is a decision aid produced by AI from what was said and seen on the tour. It can be wrong, and it does not replace a professional.
- Not a home inspection
- Not an appraisal or valuation
- Not a survey or engineering opinion
- Not legal or financial advice
- Not a listings search or browse tool
- Not a guarantee: verify what matters